“Google Mobile-First Indexing” Favours Mobile-Ready Websites
Google has made it official: the ranking algorithm contains an important signal that influences the search results position of a website based on its mobile-friendliness. If your website is not mobile friendly, meaning it hasn’t been optimised by a web design expert to run perfectly on all devices, it could be the reason why you are invisible in the Google search engine results pages or why you are slowly but surely starting to slide down in the rankings.
Are you ready for this? If you feel that you are not ready or if you are looking for someone to help you out, check out website for advice and efficient mobile web design.
How is Mobile-First Indexing working?
Google shows in it’s search results snippets the text content that appears on the mobile version of your website not the one from the desktop version.
The Purpose of Mobile-First Indexing
The question naturally arises: why did Google make this change? What is the reasoning behind it? Well, as with most of Google’s ranking algorithm changes, the purpose of this update is for the users to get high-quality search results and find the most relevant content regardless of the device they are using.
This is a logical step that Google takes for ensuring that properly configured website which are view-able from all modern devices are given priority as opposed to classic websites which are only viewed properly from a desktop computer or from a laptop.
If you don’t know how your website is doing in terms of mobile responsiveness, Google offers a test which can be used to determine the current state of your website, and ultimately decide if you need to contact mobile web-design experts or not.
Access the following link to take the Google Mobile-Friendly test. There are also other resources provided by Google to help you with the mobile responsiveness of your website, so if you have a Google Webmasters Tools account, get a full Mobile Usability Report where you can find any mobile usability issues listed in detail.
Are you ready for Mobile-First Indexing?
Take the Google Mobile-Friendly test for your website now and act if you find mobile responsiveness issues. If you plan on launching a new website, make sure that your web developer is aware of these changes and that your website will be built with mobile usability in mind. These days, we at Mobileart create mobile-ready websites for our clients by default and we have helped many other customers get in line with these new algorithm updates and many others, so they didn’t lose their ranking prospects.
If you think that you are ready for a mobile transformation of your website, or if you are planning to a launch a new website but you feel you have more questions, we are here to help.